According to the German business magazine Manager Magazin, Google and Porsche are in talks over a potential deal that would allow for the use of Google Apps in Porsche cockpits.
A key focus of the deal would be access to Google Maps. Spokespeople for both companies were not immediately available for comment.
Porsche Chief Financial Officer Discusses Cooperation with Tech Giants
Last October, Porsche Chief Financial Officer Lutz Meschke announced that the company was in close contact with tech giants Google, Apple, Baidu, Tencent, and Alibaba following the end of its cooperation with Volkswagen’s Cariad unit on software research and development. Porsche had previously been hesitant to use Google software due to concerns over data sharing.
Porsche Explores Joint Projects with Apple
In late 2021, Porsche managers traveled to the United States to discuss potential joint projects with Apple. The iPhone maker’s CarPlay software already features in Porsche vehicles. Porsche recently overtook its former parent as Europe’s most valuable carmaker after listing on the stock exchange in September 2022 and reported a 3% rise in deliveries in 2022.
